Marketing Executive- PR & Communication

Develop, strategize, and implement tailored and effective communication
campaigns for the brand and service applications.
 Develop and maintain positive relationships with media outlets, journalists, and
influencers to secure media coverage and publicity for the company.
 Figure out effective communication tools, channels, media platforms, and
potential partners to ensure efficient and successful delivery of our messages.
 Drive awareness and generate interest in our offering by reaching out to our
diverse target audience, including farmers, input companies, retailers,
institutional buyers as well as all individuals associated with the agricultural
community.
 Organize and coordinate events, such as product launches, press conferences,
and trade shows.
 Allocate and maintain a budget for PR activities to drive brand visibility and new
user acquisition of our digital solutions to contribute towards achieving growth for
the company.
 Monitor the outcome and make reports to measure the effectiveness of the
activities.
 Maintain a database of media contacts and monitor industry trends to identify
potential opportunities for the company.
 Work with a social media team to understand the pulse of the customers and
stakeholders to help with developing the PR narrative.