Senior Manager, Marketing

Job Overview: Senior Manager, Marketing 

Senior Manager, Marketing will lead strategic marketing planning, brand development, and market analysis to drive iFarmer’s growth. The role involves managing a team of marketers, aligning marketing investments with business goals, and building consistent brand narratives across channels. This position requires strong cross-functional collaboration, data-driven performance tracking, and the ability to guide marketing strategy through research, industry insight, and execution oversight.

Key Responsibilities-

Strategic Planning:

• Lead the development and implementation of iFarmer’s long-term strategic plans, including market analysis, competitive assessments, and growth projections.
• Conduct research and gather data to inform strategic decision-making.
• Support the development of brand and communication guidelines for new initiatives and strategic projects.
• Plan marketing investment in alignment with organisational expectations.

Market Analysis & Brand building:

• Monitor and analyze market trends, competitor activities, and industry developments to identify opportunities and challenges.
• Build and establish i-farmer brand narratives and communication across all channels.
• Evaluate the potential impact of new technologies, regulations, and economic conditions on the company's business.

Team Management & Cross-Functional Collaboration:

• Manage a team of creative marketeers and develop them  
• Work closely with team leads and other stakeholders to ensure alignment between organisational goals and the overall brand strategy.
• Facilitate communication and collaboration across different functional areas to support the execution of strategic projects.
• Provide support and guidance to departments in developing their operational plans and budgets for marketing/promotional activities. 

Performance Monitoring and Reporting:

• Track and monitor the progress of strategic initiatives, identifying any deviations from the plan and recommending corrective actions.
• Prepare regular reports on the company's strategic performance, highlighting key achievements, challenges, and areas for improvement.