Executive / Sr. Executive – Marketing Communications

Job Overview:

The Executive/Sr. Executive – Marketing Communications will develop, manage, and execute content and communication strategies across iFarmer’s platforms. This role involves creating compelling marketing content, overseeing internal and external communications, collaborating with Marketing teams, analyzing content performance, and supporting business growth through strategic communication initiatives.

Key Responsibilities:

• Visualize and plan content for strategic communication.
• Oversee contents of all the iFarmer assets like social media, websites, apps, internal and external communications that includes all the business verticals.
• Research industry-related topics, RTMs, trending topics on local and global scale and developing communications  .
• Write clear marketing copy to promote our products/services.
• Proofread and edit contents before publishing.
• Visualize content for the creative team and create quality outputs.
• Identify customers’ needs and gaps in our content and recommend new topics.
• Collaborating with the creative team to define objectives and plan executions.
• Contribute and coordinate on creating and presenting the strategic plans to the respected teams.
• Analyse content and creative based on visual representations.
• Keeping updated with technologies and consumer behaviors and plan strategies ahead.
• Contribute and collaborate for business development, innovation and new ideas.
• Collaborates with executives and managers to develop long-range, strategic goals for the different market segments.
• Serves as negotiator with third parties for potential partnerships and mergers.
• Look after the agencies, vendors, suppliers and freelancers.
• Performs other related duties as assigned by the line manager.