Executive / Sr. Executive – Marketing Strategy & Planning

Job Overview:

The Executive/Sr. Executive – Marketing Strategy & Planning will develop and execute integrated marketing strategies to drive visibility, engagement, and business growth. This role involves analyzing market trends, planning campaigns, collaborating with cross-functional teams, monitoring performance, and supporting strategic decision-making for long-term business objectives.

Key Responsibilities:

• Create integrated marketing campaigns based on market segments to gain visibility and build repeat business.
• Plan and develop ideas for regular, specific and special communication, for all business units.
• Creating and presenting strategic plans to the respected teams.
• Collaborating with the creative and media team to define objectives and plan executions.
• Supervise the execution, monitoring and measurement of marketing activities and their success.
• Compile and present regular reports on marketing performance and results.
• Improve performance using data and feedback from existing and previous projects.
• Performing analysis of global scale businesses and identifying opportunities.
• Keeping updated with technologies and consumer behaviors and plan strategies ahead.
• Identify and resolve issues affecting customers, partners, corporate clients, and internal stakeholders.
• Collaborate with executives and managers to develop long-range, strategic goals for the different market segments.
• Leads trials concerning new business initiatives, pilot programs, and regional rollouts; based on results, makes, recommends, and implements adjustments and modifications.
• Serves as negotiator with third parties for potential partnership and collaborations like Banks and other Institutions.
• Performs other related duties as assigned by the line manager.