Executive - PR & Communication
Fulltime
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iFarmer is an award-winning agri-fintech business focusing on innovative financial services for smallholder farmers. iFarmer uses agriculture expertise, agronomic machine learning, remote sensing, and mobile phones to deliver financing, high-quality agriculture inputs, optimized farm advises and creates access to markets that can improve profitability for millions of farmers.
We are on a mission to “Democratize Agriculture financing and Supply chain”.
iFarmer works closely with multiple stakeholders across the agriculture value chain. We are supported by organizations such as UNCDF, UNESCAP, Asia Accelerator, Falcon Ventures, Startup Bangladesh, UNDP Youth CoLab, Acumen, and more.
Department
Marketing
Job Responsibilities
  • Develop, strategize, and implement tailored and effective communication campaigns for the brand and service applications.
  • Develop and maintain positive relationships with media outlets, journalists, and influencers to secure media coverage and publicity for the company.
  • Figure out effective communication tools, channels, media platforms, and potential partners to ensure efficient and successful delivery of our messages.
  • Drive awareness and generate interest in our offering by reaching out to our diverse target audience, including farmers, input companies, retailers, institutional buyers as well as all individuals associated with the agricultural community.
  • Organize and coordinate events, such as product launches, press conferences, and trade shows.
  • Allocate and maintain a budget for PR activities to drive brand visibility and new user acquisition of our digital solutions to contribute towards achieving growth for the company.
  • Monitor the outcome and make reports to measure the effectiveness of the activities.
  • Maintain a database of media contacts and monitor industry trends to identify potential opportunities for the company.
  • Work with a social media team to understand the pulse of the customers and stakeholders to help with developing the PR narrative.
Role

 

Requirements
  • Bachelor's degree in Communication, Journalism or a related field.
  • Strong writing skills both in English and Bangla.
  • Excellent communication and interpersonal skills.
  • A team player with 0-2 years of experience
  • Agile, mobile and ready to explore
Other Benefits
  • Transportation Facility
  • Group Insurance
  • 2 yearly festival bonuses
  • 2 Weekly Holidays
Vacancy
1
Salary Range
Negotiable
Location
Head Office
Application Deadline
Feb 29, 2024
Apply Procedure

If you think you are fit for this role, you are requested to send your updated CV to career@ifarmer.asia by mentioning "Application for Executive - PR & Communication" in the subject line. 

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